Book a call

Writing workshops and CPD for professional services

Every business deserves great copy. But not every business has the budget to pay for a professional copywriter.

The solution? Writing workshops for professional services.

Do you feel uncomfortable writing anything official? Perhaps you avoid writing those thought-leadership blogs you know you need to start because you lack confidence and don’t know where to begin. Or maybe you just want to write without doubting the value of your work. I can help you with all these problems (and more).

Each writing workshop is designed to help professionals – just like you – learn basic copywriting and content writing skills and grow in confidence. You’ll learn the secrets I was taught as a trainee copywriter and the content writing skills I’ve learnt along the way. I work hard to make my sessions jargon-free and focused on the topics that will make a genuine difference to the way you write.

Want your team to attend one of my CPD sessions?

I run bespoke CPD focused on your exact requirements.
Drop me a line and let’s talk.

Here is my current workshop and CPD schedule.

Learn to write more concisely. A CPD workshop for non-writers

Date: 28th February 2025, 10am GMT

A focused and hands-on workshop where you’ll learn how to plan, write and edit your way to clearer, more concise writing.

This expert training session is £57.

Book your ticket before Feb 1st to secure a 15% early bird discount.

 

It’s hard to cut to the chase when you have a lot to say.

Attend this workshop to discover the secrets I learnt when training as a copywriter. You’ll also learn the tricks I use when editing my own work and that of others.

What’s involved?

As well as practical advice about how to write more concisely, you’ll benefit from hands-on break-out sessions to reinforce your learning.

This is a live workshop session – please bring a piece of your writing to the session and you’ll learn how to edit it in real-time. By applying this workshop’s content to your own work as we’re discussing it, you’ll get a chance to ask questions and be certain you’re developing your understanding. This hands-on approach has been incredibly popular with past attendees and helps bring the lessons you’re learning to life.

You’ll get on-the-spot feedback to support your development and will receive a valuable download pack to refer to in the future.

This is always a fun session and I’m really looking forward to meeting you and helping you write more concisely and confidently!

This expert training session is £57. Book your seat before 1st Feb for a 15% early bird discount.

Make today the day you commit to improving your communication skills. Sign up now!

Write with confidence. A lunchtime webinar for non-writers

Date: 21st March 2025

A relaxed online workshop where you’ll learn easy ways to boost your writing skills and express yourself with ease.

Book your free ticket today. Hurry – spaces are limited!

Chances are, writing is a big part of your job. But what if you lack confidence in your writing?

This fun and interactive free CPD session will teach you practical tips and tricks to boost your confidence in writing. I’ll share the things I’ve learnt as a copywriter – both in formal training, and on-the-job.

You’ll leave this session with a stronger sense of confidence in your writing, and be able to apply this to a range of situations such as reports, emails, presentations, social media posts and articles.

Don’t miss out on this opportunity to become a more confident writer – sign up now!

Write like a human! How to find your voice and write with warmth

Date: 16th May 2025, 10am GMT

At last, a workshop created to help professionals, academics and corporate escapees write in a warmer and more approachable way.

Don’t touch base, do not line things up, just book your ticket and get ready to transform the way you write.

This valuable workshop is £57.

Book your ticket before May 1st to secure a 15% early bird discount.

Learning how to write with an approachable, ‘human’ voice is critical if you want to engage and influence regular people. Those people might be your clients, suppliers or students.

This workshop has been created for corporate and academic escapees and for people in professional service industries with an exceptionally formal tone such as lawyers and accountants.

You’ll learn how to write in an approachable, more informal style that will appeal to the people you want to reach, without making you sound try-hard or flippant.

This expert training session is £57. Book your seat before 1st May for a 15% early bird discount.

Make today the day you commit to improving your communication skills. Sign up now!

Learn to write compelling blogs and thought-leadership articles

Date: 19th September 2025, 10.30 GMT and 26th September 2025, 10.30 GMT

A two-part CPD masterclass where you’ll learn how to master the art of writing engaging blogs and insightful thought-leadership content.

This in-depth masterclass is £107 for both sessions.

Book your ticket.

Blogs and thought leadership articles are one of the best ways to engage with your audience. And as well as sharing relevant information and connecting with your audience, they’re SEO gold! Well-written, well-planned blogs help improve your website’s performance on search engines. This is great news if you want to share the word more easily.

But how do you actually write a blog?

That’s where this two-part masterclass comes in!

In two 90-minute sessions, I will share the techniques I use to write blogs for my clients, time after time.

You’ll learn how to:

• Plan ideas for your blogs

• Structure your work

• Keep your writing on-brand

• Make sure your blog or thought leadership piece is SEO-friendly

• Actually write and edit your work

• Choose engaging titles to encourage readers to engage with your content

• Repurpose your writing so it keeps working hard for you

• Choose the right images for your blog or thought leadership piece

• Share your work so people read it

• Make your writing as shareable as possible.

Who is this workshop for?

– professionals who need to write regular blogs as part of their roles

– people who want to grow their professional profile with well-written, thought-provoking content

– small business owners who want to write blogs as part of their content marketing plan

– anyone who agreed to write a blog post and is now wishing they hadn’t.

This workshop is not designed for professional writers (you’ll know a lot of this stuff already). It’s also not designed for people who want to hack their way to the top spot of Google – this is a more holistic approach to writing content that supports a wide range of business objectives.

How is this workshop structured?

This is a two-part masterclass. The first session is on the 19th September 2025, at 10:30am GMT. The second session is a week later – the 26th September 2025, at 10:30am GMT.

This workshop is worth up to four CPD points. Attending will give you three CPD points, and completing the optional homework will give you a further CPD point.

This masterclass WILL show you how to transform your visibility and write with more confidence – sign up now!

Laura has a natural way of simplifying what can feel daunting and I left feeling inspired and excited about starting on my blogging journey!

Hannah Benton, Founder of Berry Insights

Need something different?

Get in touch