Business writing workshops that are simple, effective and human

Chances are, writing is a big part of your job. But what if you lack confidence in your writing?

This fun and interactive free CPD session will teach you practical tips and tricks to boost your confidence in writing. I’ll share the things I’ve learnt as a copywriter – both in formal training, and on-the-job.

You’ll leave this session with a stronger sense of confidence in your writing, and be able to apply this to a range of situations such as reports, emails, presentations, social media posts and articles.

Don’t miss out on this opportunity to become a more confident writer – sign up now!

Learning how to write with an approachable, ‘human’ voice is critical if you want to engage and influence regular people. Those people might be your clients, suppliers or students.

This workshop has been created for corporate and academic escapees and for people in professional service industries with an exceptionally formal tone such as lawyers and accountants.

You’ll learn how to write in an approachable, more informal style that will appeal to the people you want to reach, without making you sound try-hard or flippant.

Make today the day you commit to improving your communication skills. Sign up now!

Blogs and thought leadership articles are one of the best ways to engage with your audience. And as well as sharing relevant information and connecting with your audience, they’re SEO gold! Well-written, well-planned blogs help improve your website’s performance on search engines. This is great news if you want to share the word more easily.

But how do you actually write a blog?

That’s where this two-part masterclass comes in!

In two 90-minute sessions, I will share the techniques I use to write blogs for my clients, time after time.

You’ll learn how to:

• Plan ideas for your blogs

• Structure your work

• Keep your writing on-brand

• Make sure your blog or thought leadership piece is SEO-friendly

• Actually write and edit your work

• Choose engaging titles to encourage readers to engage with your content

• Repurpose your writing so it keeps working hard for you

• Choose the right images for your blog or thought leadership piece

• Share your work so people read it

• Make your writing as shareable as possible.

Who is this workshop for?

– professionals who need to write regular blogs as part of their roles

– people who want to grow their professional profile with well-written, thought-provoking content

– small business owners who want to write blogs as part of their content marketing plan

– anyone who agreed to write a blog post and is now wishing they hadn’t.

This workshop is not designed for professional writers (you’ll know a lot of this stuff already). It’s also not designed for people who want to hack their way to the top spot of Google – this is a more holistic approach to writing content that supports a wide range of business objectives.

How is this workshop structured?

This is a two-part masterclass. The first session is on the 19th September 2025, at 10:30am GMT. The second session is a week later – the 26th September 2025, at 10:30am GMT.

This workshop is worth up to four CPD points. Attending will give you three CPD points, and completing the optional homework will give you a further CPD point.

This masterclass WILL show you how to transform your visibility and write with more confidence – sign up now!