Laura Sands

Client: CIPD

Project: Human resources and people management

Date: 19th July 2024

The CIPD (Chartered Institute for Professional Development) is a professional body for HR and people development. They provide training, resources and certifications to those working as HR professionals or in leadership roles.

As part of a broader website project, their content team was updating their E-Shop to improve its SEO performance and fit an updated structure. This meant they needed to rewrite all the listings for their training catalogue. One of their team members had worked with me in the past while at a previous employer and recommended my services.

Read the case study to find out more.

From the offset, Laura was friendly, proactive and flexible. Despite the project having many time constraints and often involving shifting priorities (and last minute additions) Laura was professional, agile and organised at all times. Laura also worked very closely with other members of my team such as the Copywriting and TOV Lead and Marketing Manager. She was brilliant at both demonstrating her expertise whilst also ensuring the team felt heard and that their comments were incorporated into any changes.

Hannah Barragry, The CIPD